Telephone: 01522 522544 | Email:

Starting a Gift Wrapping Service

monochrome mood board

If you’re thinking of starting a gift wrapping service in your shop it can be extremely daunting with many factors to take on board such as costs, materials, staff, pricing and confidence.


Gift Wrapping Service

A gift wrapping service is a great way to entice people in to your shop and often encourages impulse purchases. You will also stand out from your competitors.

Black gift wrapping


Here are my top 10 Gift Wrapping Tips


1. When buying your materials make sure that you buy them wholesale.  You need to keep your costs down so it’s not an expensive service. I would suggest a starter point under £3 per gift as the public don’t want to spend more than what they could do it for themselves.

purple present

2. Start with packaging basics such as paper, tissue, cellophane, tape and ribbon/raffia in a neutral colour such as purple or turquoise.  This is suitable for any age, genre and occasion and can be used all year round to avoid waste.

Purple presents


3. Avoid busy or patterned papers as you are limited what trimmings you can add and they date quicker.


gift wrapping service boxes

4. Rigid gift boxes are expensive so if you wish to offer these as part of your gift wrapping service, you will need to incorporate these costs.  You can also add this option as an extra charge or sell them separately and offer the gift wrapping for free (you can easily wrap the item in some tissue and pop it in the box)

Turquoise Box Set Jane Means sm

5. Gift Bags are cheaper in price and you can easily offer a complimentary gift wrapping service this way. Adding some ribbon and decorations to bag will look eye catching.  I particularly love these damask designs from CarrierBagShop.


Decorated Gift Bag

wholesale damask bag

Damask Gift Bags

6. If you wish to offer a complimentary service, make sure that you incorporate your costs in to your products.  It is also a good idea to cap the limit such as ‘Minimum spend £10’ or ‘Maximum 2 products during busy periods’ to avoid customer queues.

jane means lincoln studio

7. Market the service well with a small display in the shop window, a sign at the till, on your website and social media.  Most of all use your customers as your word of mouth.

Green bakers twine

8. Ensure you have lots of practice wrapping awkward shapes before you start the service.  There are many gift wrapping ideas on the net and you can download Gift Wrapping Videos and learn my techniques through ‘The Art of gift Wrapping DVD’ or a One Day Course.

Jane Means Gift Wrapping Course

9. Ask your staff who are happy and confident to do this service.  You can also offer certain days or times when the relevant staff members are on duty.  You can also offer this service as an event for a pre Christmas opening or a new launch.


Selfridges Gift Wrapping

10.  Smile and be honest with your customers.  I often say “I’ve not wrapped one of these before so it may be a couple of attempts until I get it right”.  If you’re feeling nervous infront of customers, you could politely suggest that they continue shopping and pop back in 5 minutes, or gift wrap on a counter or table that is slightly out of sight

Jane Means gift wrapping


Love it or hate it, gift wrapping is a popular service and priced well it can be a brilliant marketing opportunity.  Do be warned that it is extremely popular the week before Christmas and you will need to make sure that you have enough resources during this peak time.

ribbon pile

The ‘Art of Gift Wrapping DVD’ is packed with tips and ideas and is available for £15


Gift Wrapping DVD signing





  1. tracy gray on July 10, 2013 at 4:39 pm

    Thank you for the great and timely post, this is something we have been thinking of offering for a while. Winning the CD will definitely make sure we have prepared before the busy period starts!

  2. fernanda trotto on July 10, 2013 at 4:59 pm

    The art of giftwrapping is an art to acquire and to hold on and pass on to the next generation.
    It is so nice to present a gift in a polish manner.
    It has been years i have been trying to make arrangement to have a vacation at the same time as jane london courses. I am from cananda. So i hope i win the dvd.
    Happy summer
    p.s: i go on you web site from time to time to check out the news……..

  3. Rashmi Musam on July 11, 2013 at 6:21 am

    I have a small handmade gift articles store and would love to offer my customers their products well wrapped as everyone loves to take gifts.

  4. Stacey on July 13, 2013 at 9:43 pm

    I could live quite happily in a room with all those buttons and ribbons and never leave!

  5. David Hooper on July 13, 2013 at 10:16 pm

    Very interesting. A big help in starting up my business. David

  6. Bippity Boo on July 14, 2013 at 1:56 pm

    Great ideas, feeling inspired!

  7. Susan Horsley on July 16, 2013 at 10:53 am

    Really great advice thank you! I am in the process of starting a gift card and wrap company where te customer can have their gift wrapped and have a matching card and tag. I’m starting the business so I can stay at home with my 8 month old and not return to work. Winning your DVD would be a fantastic help – I admire your work and love your ribbons!

  8. Lisa Flint on July 16, 2013 at 11:13 am

    Lovely blog post, I’m terrible at wrapping presents and agree that when its done well it adds so much! So much so it seem a shame to unwrap it!

  9. jane on July 22, 2013 at 8:13 pm

    Our online random number generator picked number 1 so a big Congratulations to Tracy Gray who has won a signed copy of ‘The Art of Gift Wrapping’.

  10. tracy gray on November 4, 2013 at 8:13 pm

    Hi Jane
    I am so sorry I have only just seen this – delighted, but understand if it’s too late.! Can you let me know?
    best wishes

  11. Tom on March 25, 2014 at 2:35 pm

    very impressed about the quality of the gift wrapping according to the photo’s

  12. Dionne Kelly-Taylor on October 10, 2014 at 11:21 pm

    i enjoyed reading your website blog

  13. Tara on October 29, 2014 at 11:56 pm

    Hello, How can I get a copy of you DVD in the US please? Thank you, looking forward…

  14. Colleen on May 4, 2015 at 12:45 am

    lv lv lv to wrap gifts .i would lv to do wrapping at Christmas time at a mall because I like the gifts to really stand out ,to make them beautiful .thank u

  15. Toni Ballew on September 27, 2016 at 10:36 am

    I would love ❤️ to receive a copy of The Art of Giftwrapping. There are many variety stores near my home and I would love to offer a gift

  16. Toni Ballew on September 27, 2016 at 10:36 am

    I would love ❤️ to receive a copy of The Art of Giftwrapping. There are many variety stores near my home and I would love to offer a gift

  17. Tina on December 11, 2017 at 4:08 pm

    How much do you charge for wrapping gitfts, or is this a free service with purchase?

    • jane on December 21, 2017 at 10:12 am

      Hi Tina. Our gift wrapping service starts at £3.95 and is available in Fenwick Bond Street. Many thanks JM

  18. Jars&Baskets on January 26, 2018 at 1:13 am

    Five years later and this article is still so relevant and loaded with helpful tips! Thank you Jane for pointing us in this direction (from Instagram). We’ll sure be applying these to our gift service.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.