Starting a Gift Wrapping Service

monochrome mood board

If you’re thinking of starting a gift wrapping service in your shop it can be extremely daunting with many factors to take on board such as costs, materials, staff, pricing and confidence.


Gift Wrapping Service

A gift wrapping service is a great way to entice people in to your shop and often encourages impulse purchases. You will also stand out from your competitors.

Black gift wrapping

 

Here are my top 10 Gift Wrapping Tips

 

1. When buying your materials make sure that you buy them wholesale.  You need to keep your costs down so it’s not an expensive service. I would suggest a starter point under £3 per gift as the public don’t want to spend more than what they could do it for themselves.

purple present

2. Start with packaging basics such as paper, tissue, cellophane, tape and ribbon/raffia in a neutral colour such as purple or turquoise.  This is suitable for any age, genre and occasion and can be used all year round to avoid waste.

Purple presents

 

3. Avoid busy or patterned papers as you are limited what trimmings you can add and they date quicker.

 

gift wrapping service boxes

4. Rigid gift boxes are expensive so if you wish to offer these as part of your gift wrapping service, you will need to incorporate these costs.  You can also add this option as an extra charge or sell them separately and offer the gift wrapping for free (you can easily wrap the item in some tissue and pop it in the box)

Turquoise Box Set Jane Means sm

5. Gift Bags are cheaper in price and you can easily offer a complimentary gift wrapping service this way. Adding some ribbon and decorations to bag will look eye catching.  I particularly love these damask designs from CarrierBagShop.

 

Decorated Gift Bag

wholesale damask bag

Damask Gift Bags

6. If you wish to offer a complimentary service, make sure that you incorporate your costs in to your products.  It is also a good idea to cap the limit such as ‘Minimum spend £10’ or ‘Maximum 2 products during busy periods’ to avoid customer queues.

jane means lincoln studio

7. Market the service well with a small display in the shop window, a sign at the till, on your website and social media.  Most of all use your customers as your word of mouth.

Green bakers twine

8. Ensure you have lots of practice wrapping awkward shapes before you start the service.  There are many gift wrapping ideas on the net and you can download Gift Wrapping Videos and learn my techniques through ‘The Art of gift Wrapping DVD’ or a One Day Course.

Jane Means Gift Wrapping Course

9. Ask your staff who are happy and confident to do this service.  You can also offer certain days or times when the relevant staff members are on duty.  You can also offer this service as an event for a pre Christmas opening or a new launch.

 

Selfridges Gift Wrapping

10.  Smile and be honest with your customers.  I often say “I’ve not wrapped one of these before so it may be a couple of attempts until I get it right”.  If you’re feeling nervous infront of customers, you could politely suggest that they continue shopping and pop back in 5 minutes, or gift wrap on a counter or table that is slightly out of sight

Jane Means gift wrapping

 

Love it or hate it, gift wrapping is a popular service and priced well it can be a brilliant marketing opportunity.  Do be warned that it is extremely popular the week before Christmas and you will need to make sure that you have enough resources during this peak time.

ribbon pile

The ‘Art of Gift Wrapping DVD’ is packed with tips and ideas and is available for £15.  We are offering a signed copy to a lucky winner…just leave a comment below why you would like to win it by July 20th.

 

Gift Wrapping DVD signing

And here is our winner…Number 1 picked from our online random number generator…so Congratulations Tracy Gray!

winner copy

 

 

18 COMMENTS

  1. tracy gray says:

    Thank you for the great and timely post, this is something we have been thinking of offering for a while. Winning the CD will definitely make sure we have prepared before the busy period starts!

  2. fernanda trotto says:

    The art of giftwrapping is an art to acquire and to hold on and pass on to the next generation.
    It is so nice to present a gift in a polish manner.
    It has been years i have been trying to make arrangement to have a vacation at the same time as jane london courses. I am from cananda. So i hope i win the dvd.
    Happy summer
    Fernanda
    p.s: i go on you web site from time to time to check out the news……..

  3. Rashmi Musam says:

    I have a small handmade gift articles store and would love to offer my customers their products well wrapped as everyone loves to take gifts.

  4. Stacey says:

    I could live quite happily in a room with all those buttons and ribbons and never leave!

  5. David Hooper says:

    Very interesting. A big help in starting up my business. David

  6. Bippity Boo says:

    Great ideas, feeling inspired!

  7. Susan Horsley says:

    Really great advice thank you! I am in the process of starting a gift card and wrap company where te customer can have their gift wrapped and have a matching card and tag. I’m starting the business so I can stay at home with my 8 month old and not return to work. Winning your DVD would be a fantastic help – I admire your work and love your ribbons!

  8. Lisa Flint says:

    Lovely blog post, I’m terrible at wrapping presents and agree that when its done well it adds so much! So much so it seem a shame to unwrap it!

  9. jane says:

    Our online random number generator picked number 1 so a big Congratulations to Tracy Gray who has won a signed copy of ‘The Art of Gift Wrapping’.

  10. tracy gray says:

    Hi Jane
    I am so sorry I have only just seen this – delighted, but understand if it’s too late.! Can you let me know?
    best wishes
    Tracy

  11. Tom says:

    very impressed about the quality of the gift wrapping according to the photo’s

  12. Dionne Kelly-Taylor says:

    i enjoyed reading your website blog

  13. Tara says:

    Hello, How can I get a copy of you DVD in the US please? Thank you, looking forward…

  14. Colleen says:

    lv lv lv to wrap gifts .i would lv to do wrapping at Christmas time at a mall because I like the gifts to really stand out ,to make them beautiful .thank u

  15. Toni Ballew says:

    I would love ❤️ to receive a copy of The Art of Giftwrapping. There are many variety stores near my home and I would love to offer a gift

  16. Toni Ballew says:

    I would love ❤️ to receive a copy of The Art of Giftwrapping. There are many variety stores near my home and I would love to offer a gift

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